In 2023 the world is going to see an even increased digital world where the things we do every day will revolve around the online space. This presents a fantastic opportunity for the more entrepreneurial of us, as there has never been a more profitable time to set up a business at home and make money.
This can be done by providing a solution, service, or product and possessing the ability to scale it up as you grow. To reach this stage, however, you need to employ methods, strategies, and processes to boost your remote business to fulfill this potential. You can do that in every facet of your business, as the more you improve and enhance the more profitable your business can become. Whether it is lead generation, product quality, brand reputation, or customer retention, there are so many things that remote business owners forget about and leave their business stagnating when it could be so much better.
Here are some tips, tricks, methods, and processes you can put into practice for your remote business for next year to enhance your growth, boost profits and go to the next level:
Keep Security Tight Using Online Tools
There are multiple options you can find online to make sure your remote business is completely secure and airtight. Businesses that suffer hacks, breaches, or phishing attacks can be permanently crippled by this, as Forbes reported that 60% of small businesses that suffer a cyber attack close within three months. When you operate a remote business, it could be a given that you might be a bit lackadaisical when it comes to customer data, financial records, and security exploits. Cybercriminals and hackers could exploit these for their financial gain, whether that comes in ransomware, malware, or a phishing attempt, all of which are becoming more creative and harder to protect against.
A smart move for any remote business owner to make is to enhance security using online tools and applications available. When you operate online and use various freelancers, and contractors or have a plethora of clients or customers, you need to be hyper-aggressive in protecting your internal data and files. You can do this by using tools like VPNs, antiviruses, firewalls, and password managers and putting a two-factor authentication process in place. These methods are very cost-effective (you can find an unblocked free VPN easily online) and will help keep your business safe, healthy, and ready for the next level in 2023.
Get Personal With Your Marketing Strategy
Digital marketing can be a very complex and complicated process for a small online remote business, as it is much harder to build a brand when you do not operate from a brick-and-mortar building or have an origin story from a different era. One of the marketing methods that is becoming widely adopted by all business sizes is email marketing. Having a strong email marketing approach can boost your MQLs (Marketing Qualified Leads) and also boost your customer retention rate by keeping your brand and business at the forefront of their inbox.
By constructing emails that possess value in content and product offerings, you can get the attention of the reader very easily. Email marketing allows you to get personal, and that is where marketing is at – over 40% of customers said that personalized content was important to them in marketing campaigns. Email marketing allows segmentation of your customer base too, so you can deliver different types of emails to the customers for which it matches, which will make your marketing campaigns so much more successful. The ROI of email marketing is huge, as the revenue they can generate through brand loyalty or upselling has no ceiling.
Automate Your Remote Business
In past times it would have been thought impossible to run an online business from home, for a pure and simple reason – there’s too much work to be done. Whether it is running projects with various freelancers around the world, managing the HR for your contractors, or doing admin tasks like payroll and taxes, it can take so much of your time. Time is most certainly money in the business world, and being bogged down by these business management tasks can make you lose money in the long term.
Thankfully, in today’s digital world you have access to so many tools and software that can automate these tasks, freeing you up for high-level and creative decisions and keeping your business running efficiently, effectively, and on time.
Examples of automated software can be project management tools like Asana and Basecamp, which can allow you to collaborate with your remote team and keep tasks moving with deadlines and communication. You can automate everything from legal and HR to marketing and admin – in an addition to these automated processes being backed by customer analytics and data, which makes the customer experience and journey so much better through automation.
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Sarah Durrani 
