Email marketing has proven to be an effective way to grow sales and leads for companies, especially when done right. In addition, this marketing tool can be used for many different purposes. It’s basically a window that pops up on your screen, usually with the product or service in the image frame. Users are automatically prompted to enter their email address when they see it. We have put together a guide on how to design a high-converting email sign up pop up. Let’s dive in!
What Is An Email Signup Pop Up?
A pop up is a window that will appear when a website visitor is on the page, and it will ask them if they wish to subscribe. The pop up that appears on your computer or devices is exactly like the one you selected in order for you to subscribe. An email pop-up is a big button asking someone to sign up for something.
It’s essentially an offer for something distinctive, in this case, it’s an offer for an email newsletter subscription. You can also use it to promote anything like the promotion of services or products. You do not have to have an actual product or service to use this tool.
Moreover, an email sign up pop up is an excellent solution for those seeking to grow their email list but don’t have enough time to run a highly effective email marketing campaign. In addition, it will also help you to build your brand.
Why Use Email Popups
The primary function of a pop up is to increase your email signups without having to run a lot of campaigns. When you’re running a campaign, you may be able to get some people to sign up, but there are times when you know that there will be thousands that will refuse. With an email pop up, however, you won’t have much trouble getting the signup. There are also other reasons listed below.
Build An Email List
This is one of the primary reasons you should use an email pop up for your business or blog. You can build a list of emails in order for you to reach out to them easily with your message and products or services that they might be interested in. You do not have to spend time and effort to recruit visitors and convince them to sign up. When they see the pop up, they will be convinced that they need to sign up.
Capture User Attention
Currently, most people are using social media and computers as their primary source of entertainment and information. With this in mind, you can use a pop-up to capture their attention more closely. This is one of the reasons why you should use an email pop-up for your business or blog – it’s a good way to get user attention quickly. It will grab their attention so they can commit to reading what is shown in the pop-up window.
Showcase Brand Design
A pop-up is excellent for people who are promoting their company’s brand. Having a well-designed pop-up can help improve your brand and make people realize that you put effort into it. You can also use an email sign up pop up for your business or blog to promote your design style and showcase it. You will be impressed with the outcome of this tool when you are using it for this purpose.
Target Specific Users
When you have a dedicated email list, this is the perfect way to get specific information about your customers and reach out to them more frequently. Your message will be more focused because you can target your audience using the email pop up.
Essential Design Tips For Email Pop Up You Should Know
We have put together a few important tips and tricks to help you design a high-converting form that will be effective. The following are some of them:
Design Around The User
The most important point when designing an email sign up pop up is that it should be designed around the user. If your pop-up is too small, it may not work well for the users who have a small screen size to use, even if they are interested in your company or blog.
Choose The Right Popup Format
Another important thing that you need to take into account when it comes to choosing the right format is the location of your pop up. You need to ask yourself whether you want your pop up on top, bottom, left, or right. You should know that it will not look good if you put a pop-up in the wrong location – users may not be able to see or read them.
Use Consistent Branding
When people see your email sign up pop up window for the first time, they will judge what your brand looks like and whether they should subscribe or not. If your brand looks awful, they will feel that they can easily refuse your subscription offer. You need to consider this when you are designing your email sign up pop up.
Optimize For Mobile Devices
You should know that a lot of people use their phones to surf the web and access different websites. With this in mind, you should design an email signup pop up that will work on mobile devices as well. In addition, it should be simple enough to make your customer feel comfortable signing up.
The Bottom Line
Email pop-ups are a great way to get more people to subscribe to your newsletter. With this, you can build up your list of subscribers and thus make your email marketing campaigns more efficient and productive. Use this tool to increase the number of subscribers on your email list.
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Lucas Brown 
