Social media has become an influential aspect of modern life, leading to the emergence of social media influencers. Wired defines social media influencers as individuals who have built an impressionable following on their channel or platform of choice—but they’re more than just users with visually-pleasing photos and catchy captions.
Now, this isn’t something that people just do for fun; it can actually be turned into a lucrative career. According to Petal’s article on Instagram influencers, those with 50,000 to 80,000 followers charge an average of $200 per post, while those with 250,000 to 500,000 followers charge as high as $670—and sometimes even much more. It has turned into a complete industry where people are earning millions by simply promoting brands and services over their social platforms. Even more, people are entering this field to make it a professional career.
While being an influencer may seem simple, there’s a lot of time and effort that goes into it. If this sounds like something you want to get into, it’s important to understand that you’ll need the right tools. So, we’ve put together a list of useful apps to get you started.
Photo and Video Editing Software
When it comes to social media content, visuals are the way to go. True enough, a guide on various mediums by Inc states that sharing videos and images is proven to boost engagement significantly more than standard text posts. It is highly recommended to make your content more engaging by adding visuals in it rather than posting a wall of content that might lose the reader’s interest.
The quality of the visual content is vital and goes a long way when attracting an audience. You can improve the quality of your visuals by using photo and video editing software. Don’t worry if you don’t feel tech-savvy—tons of apps can edit photos and videos quickly and efficiently. The more creative concept you put in, the better the result you will get in terms of user engagement. Most people prefer controversial or hidden meaning visuals, which make them at least click and visit your website.
VSCO and Adobe Lightroom Photo are great options, featuring one-tap editing tools that let you alter images using presets. In addition to this, Adobe Lightroom also boasts more comprehensive editing tools like colour mixers and curve adjustments if you want to explore your creativity more or you can ask some experts in portrait photography from Melbourne for advice.
Analytics Tools
While aesthetics are important, what you post about is also crucial to your success as a social media influencer. In this regard, analytics tools will come in handy in determining what your target market is interested in, as well as trending topics, changing patterns, new entrants, new competitors, and much more. This way, you can create relevant content that will be helpful in building your following.
Tools such as Google Trends can be quite useful to know what people are searching for and talking about. You have the option to filter the searches by country if you want to know what people in your general location are interested in. You can then cater your posts towards these interests to increase the likelihood of engagement with your target market.
Social Media Management Software
Lastly, if you’ve read our post on The Prime Times to Post on Social Media Platforms, you know that timing is an essential factor in your posts’ success. You may post manually, but using social media management apps can take care of the legwork and ensure you never miss the optimal window when your followers are most active. Time-sensitive content and material lose their value when posted after the deadline—especially trending news, the latest happening, and inspiring stories. You better catch the opportunity before someone else does it at the right time. It really doesn’t matter how beautifully you integrated and planned your strategy if it isn’t executed at the right time.
When choosing apps, you’ll want something that can also help you organize and coordinate your posts. Hootsuite allows you to schedule your posts, publish simultaneously on various platforms, and monitor how well a specific post is doing through a comprehensive dashboard.
Reputation Management Software
Your reputation and your brand are what will determine your success as a social media influencer. This is why you have to be able to build up your credibility and social standing on the internet, and there are software that can assist you.
A good reputation management software allows you to track all mentions of your name or brand effectively. Brand24 does a pretty good job at this, as it can search the web for every occurrence of your chosen keywords, all while providing data on these specific interactions and mentions. From there, you can take the appropriate actions to remedy negative feedback and capitalize on support by interacting with your target market and raising the overall engagement on your posts.
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Sarah Durrani 
