With over a billion active users worldwide, Facebook is one of the best places to promote your business. But how do you do it without paying for ads? The answer is applying the same search engine optimization (SEO) principles.
Today we highlight SEO strategies that surprisingly work on social media, especially Facebook.
5 Facebook SEO Tips to Try
Grow your followers, engage your audience, and convert them into loyal customers with these SEO techniques you can implement on Facebook.
1. Define Your Brand and Stick to It
How do you stand out among the sea of businesses? Be specific and clear about your brand and practice consistency on and off Facebook. Consider the following points:
- Use the same brand elements. Whether you’re using a logo, colors, or typography, make sure it’s the same across all channels. If you’re running social media with a team, developing a brand kit helps.
- Have a distinct voice. Your brand’s voice should be evident in every post, whether written or spoken. It adds personality to your business and makes you more relatable to customers.
- Customize your Facebook URL. Edit the URL of your business or profile page to bear the brand name or chosen keywords. To do that, open the Settings Menu and then go to General. Look for Username and press Edit. The link address should be a minimum of five characters, including numbers. However, it should not be another company’s brand or use common domain extensions like .com.
2. Pepper Keywords Throughout Your Facebook Profile or Page
According to Digital Authority Partners, Facebook behaves like a search engine. You can type a query in the Search function. The website’s algorithms then go to work, trying to match your keywords with the most relevant results.
Optimizing your profile and posts using relevant key terms makes it easier for customers to find you on Facebook. Add your handpicked words in these parts:
- About Section: The most important information appears in the About section, which includes your long and short descriptions, category, contact details, and website URL. Use this as an opportunity to include relevant keywords, but make sure not to overstuff it. A good rule of thumb is to use one keyword for every 100 words.
- Hashtags: These are clickable and searchable terms that categorize content on social media. Use hashtags judiciously. Otherwise, they can make your post look spammy. One to three hashtags per post are ideal, and make sure they’re relevant to your business or niche.
- Facebook Posts: Write headlines that pack a punch and add keywords naturally in the body copy. Also, consider using call-to-action (CTA) phrases to prompt customers to take action, like “Learn more” or “Sign up now.”
3. Audit the Performance of Your Facebook Page
Sometimes the things you see on Facebook may not reveal the actual performance of your page. For example, you could get plenty of followers and still not convert.
Fortunately, you can diagnose the problem by auditing your profile or page. Check your Facebook Insights to get an overview of how you’re performing. This page can provide you with information, such as:
- Traffic your page is getting
- Type of content that performs the best
- Audience demographics
You can also use a third-party Facebook analytics tool like Sprout Social to help you audit. The dashboard gives you ideas on your post reach, audience growth, and engagement.
Understand the data to help you make smart decisions on how to improve your page’s performance. For example, if you see that more people are engaging with visual-type content, produce more videos that tell stories.
4. Build and Share Compelling Content
Engagement is the life of Facebook. In fact, in its newest algorithm change, it places a lot of value on meaningful interactions to determine what appears on the users’ newsfeeds. For example, if you frequently like, comment, and share a particular friend’s posts, Facebook will show you more of that person’s content.
In other words, one of the best ways to make your brand visible on your target market’s Facebook feeds is by making and sharing compelling content. These include the following:
- Original Posts: These could be blog articles, infographics, or videos from your website or other online platforms. Focus on visual content since it is more appealing, entertaining, and worth sharing.
- Curated Content: Share relevant content from other sources that would interest your target audience. Make sure to give credit to the original poster by tagging them.
- User-Generated Content (UGC): This is content created by people not affiliated with your brand but talk about it in their posts. It could be in the form of positive reviews, comments, or social media mentions. Repurpose UGC by sharing it on your page or profile and tagging the original poster.
5. Use Facebook to Generate Inbound Links
Backlinks are essential to SEO. They show Google that your website is a reliable source of information since other websites vouch for you.
The same thing goes for social media, such as Facebook, which doesn’t have the best reputation as of late. It even ranked the least-trusted site in 2020.
The question is, how do you do it? Try these strategies and see which ones work best:
- Include your website URL in your About page. Add more high-quality links pointing to your website by adding your URL to the About Us page.
- Join relevant groups. Search for groups related to your business or industry and then join the conversation. Make sure to include a link to your website in your profile so people can check it out.
- Use social proof. Are people reviewing or talking about your Facebook page? Tag them. More than likely, they will appreciate the gesture and share the post.
Final Words
There’s no doubt that SEO and Facebook are two of the most powerful marketing tools available. But, if you want to get the most out of these strategies, you need to learn how to use them together.
The tips mentioned above should give you a good idea of how to get started. Just remember to focus on creating quality content, engaging with your audience, and building backlinks. Do these consistently, and you’ll see a significant improvement in your website’s traffic and ranking in no time.
It also pays to work with an digital marketing agency when implementing an SEO strategy since they have the experience and expertise to help you get the most out of your campaigns.
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Sarah Durrani 
